Generation Z’s Adoption Of New Technology Spells A New Era For Entertainment

Generation Z’s Adoption Of New Technology Spells A New Era For Entertainment

Generation Z has been at the forefront of technological shifts in our lifestyle and media habits through the mass adoption of several elements within the web3 universe, as well as through commercial generation using web2 mechanics. New research from Vice Media Group and Publicis Groupe’s Razorfish agency also supports this theory.


The recent study titled The Metaverse: A View from Inside found that generation Z are spending more time in Metaverse-related scenarios and have a closer relationship with their online selves than any generation prior. 57% of respondents said they felt freer to express themselves online than in real life while 45% declared that their digital identity was a more accurate interpretation of their character.

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Source: American business magazine forbes
Image credits: NEW YORK, NEW YORK - MAY 12: People walk past CryptoPunk digital art non-fungible token (NFT) Getty images





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