Media Nowadays there are billions of active social media users worldwide. However, social media use should go beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers and consumers. 

From big brands to small businesses, all are required to have a website. Consequently, everyone needs an expert who can manage it and make it functional and updated. 

Analytics Numbers are essential when it comes to defining whether a marketing campaign was successful and by what percentage as companies don’t want to waste money based on trends or instincts. By being an expert in data analytics youngsters will help the company understand what consumers want and how to attract their attention. 

Video is far from being a simple form of entertainment. It has become a powerful and influential way of communication. Smartphone users are becoming younger and younger, which gives social media apps like WhatsApp, Instagram, Snapchat and TikTok more and more popularity. Therefore, social media video can be used to create a growing market of engaged consumers. All in all, it’s doubtless that digital skills have become crucial for the youth of today and that their digital competences will determine the level of success in their careers.